Search Engine Optimization (SEO) isn’t just for websites and blogs; it can also make your online portfolio more visible to potential employers and clients.

You can dramatically improve your chances of appearing in relevant searches by identifying key terms related to your field and using prompt engineering to refine your keyword strategy.

Below, we’ll discuss how to define relevant SEO keywords and how ChatGPT can help discover high-value terms for your portfolio content.

1. Defining SEO Keywords Relevant to Your Industry or Role

Employers and recruiters often search for candidates by using specific job titles, skills, or industry-related terms. If your portfolio includes those terms in a natural, readable way, you’re more likely to pop up in their search results.

How to Do It

1. Identify Core Skills and Terms

   • Make a list of what you do (e.g., “Full-Stack Development,” “Data Analysis,” “UX/UI Design”) and any tools or languages you commonly use (e.g., “React,” “Python,” “Figma”).

   • Consider soft skills or broader areas like “Project Management,” “Team Leadership,” or “Client Communication.”

2. Look at Industry Trends

   • Stay aware of buzzwords or hot topics in your field by reading articles, job listings, and LinkedIn posts.

   • Keep an eye out for specific certifications or niche skills that might set you apart.

3. Use Natural Language

   • Incorporate these keywords into your project descriptions, About section, and resume, but avoid keyword stuffing.

   • Example: “I leveraged React and Node.js to build a responsive e-commerce platform, reducing load times by 40%.”

2. Prompt Engineering to Discover High-Value Keywords for Your Content

Even if you have an idea of which keywords are important, ChatGPT can help refine your list and uncover potential terms you might not have considered.

This fine-tuned approach ensures you stay on the cutting edge of what employers and recruiters are actively looking for.

How to Do It

1. Provide Context to ChatGPT

   • Give details about your industry, role, and the kind of work you do.

   • Prompt Example:

     “List 10 high-impact keywords for a front-end developer who specializes in React, TypeScript, and user-focused design. Focus on phrases recruiters might use when searching on LinkedIn.”

2. Refine the Keyword List

   • If the initial output is too broad or generic, narrow it down by specifying your target audience or skill level.

   • Prompt Example:

     “Now narrow these keywords to focus on mid-level developers with 3–5 years of experience in Agile environments.”

3. Iterate and Compare

   • Request multiple versions of keyword lists to see which terms consistently appear, and combine the best of each.

   • Prompt Example:

     “Based on these lists, suggest the top 5 keywords that would most likely catch a hiring manager’s attention for a role in SaaS product development.”

Best Practices for Integrating Keywords

1. Use Keywords in High-Value Sections

   • Place your most important keywords in titles, headings, or the first few sentences of your project descriptions.

2. Maintain Readability

   • Your content should still read naturally. Overloading your portfolio with repetitive terms can alienate human readers and may even harm your search visibility.

3. Update Regularly

   • Keyword trends change over time. Therefore, revisit your portfolio every few months to ensure your content aligns with current industry language.